Business Administration - Marketing
The Bachelor of Science degree in Business Administration with a concentration in Marketing is designed to provide students with the understanding of the application of marketing concepts to business models, development of marketing strategies, and effective use of an advertising campaign.
You Will Learn
This concentration will provide the preparation for careers in marketing management, sales management, and marketing communications.
- To effectively learn the process of product development and distribution
- To understand international marketing
- How to recognize consumer and business needs
As a career-oriented college and as an addition to our hands-on curriculum, Central Penn requires all students to complete an internship as a part of their academic program. This opportunity allows students to participate and experience their future careers in the real world. Internships are 180 hours in length and may include a research project tailored to the individual's career path.
Continuing Education and online students complete a capstone course in place of the traditional internship. This can be done at both the associate and bachelor degree level. This course requires an extensive research project and paper related to the students chosen career path.
Middle States Accreditation
Central Penn College is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104 (Ph: 267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.
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