Digital Marketing Certificate
Central Penn College’s Digital Marketing Certificate (online, 18 credits) equips you with the latest skills to create killer content, crush social media, and track results like a pro. Imagine crafting videos that go viral or writing posts that have people clicking “buy” in seconds!
Forget billboards and newspapers! The most effective marketing is done online – Google, YouTube, Meta, TikTok, Instagram – and it’s booming! Companies are scrambling for digital marketing experts, and YOU could be one.
This program is your key to exciting, in-demand careers in digital marketing. Work for businesses of all sizes, government agencies, or even non-profits. The future is digital, and it’s waiting for you!
Why Choose Digital Marketing?
- High Demand: The digital marketing industry is booming. There will be close to 6 billion internet users by 2027, creating a surge in demand for skilled professionals.
- In-demand Careers: Digital marketing offers versatile jobs with lucrative salaries. According to LinkedIn, “Digital Marketing Specialist” is a top 10 in-demand job, with over 860,000 job openings.
- Be a Part of the Future: Digital marketing is constantly evolving, offering an exciting and dynamic career path.
Gain the Expertise To:
- Craft Compelling Content: Learn to create captivating copy, visuals, and videos that grab attention and drive action in the digital marketplace.
- Become an Analytics Ace: Discover how to research your audience, track results, and understand consumer behavior to optimize your campaigns.
- Master Social Media: Harness the power of social media platforms like Facebook, Instagram, and TikTok to reach your target audience effectively.
- Develop Winning Strategies: Learn to create and implement data-driven digital marketing plans for both paid and organic reach.
Benefits of a Certificate in Digital Marketing:
- Fast-Track Your Career: This 18-credit online program allows you to gain valuable skills quickly and conveniently.
- Flexible Learning: Fit your coursework around your busy schedule with our online format.
- Option to pursue a bachelor’s degree: This certificate program can be a stepping stone towards an associate degree in marketing or a bachelor’s degree in business administration at Central Penn College.
Why Choose Central Penn College’s Digital Marketing Certificate Program?
- Expert Faculty: Gain knowledge from instructors who are experienced digital marketing professionals.
- Real-World Focus: Our curriculum is designed to provide you with practical skills you can use immediately in the workplace.
- Career Support: We offer career services to help you land your dream job in digital marketing.
Courses
Media Writing and Content Development
E-commerce Research and Marketing Strategy
Consumer Behavior
Media Relations and Social Media Marketing
SEO and Business Analytics
Integrated Marketing (Capstone course)
Careers you can pursue
- Digital Marketing Specialist
- Social Media Manager
- Content Marketer
- SEO Specialist
- Email Marketing Specialist
- Paid Advertising Specialist
- Marketing Analyst
- Conversion Rate Optimizer (CRO) Specialist
- Content Strategist
- Public Relations Specialist (PR)
- Influencer Marketing Manager
- Marketing Automation Specialist
You will succeed if you are...
- Are creative
- Love writing and design
- Can motivate others to act
- Are analytical
- Enjoy social media
- Follow the latest trends
88.1% of our graduates were employed in their chosen field or continuing their education within one year of graduation.
* Based on graduates whom we have information during a one-year period from 2022-23. It should be noted that 98.1% of graduates were employed in some capcity or continuing their education.
