Business Administration – Marketing concentration

MARKETING IS A CONCENTRATION IN CENTRAL PENN COLLEGE’S BUSINESS ADMINISTRATION BACHELOR’S DEGREE PROGRAM.

Bring Ideas to Life with a Business Administration Degree – Marketing Concentration

If a tree falls in the forest and no one hears it—then it needed marketing. No matter how innovative a product, service, or mission may be, success depends on reaching the right audience. Marketing is the key to building brand awareness, engaging customers, and driving business growth. Without it, even the most groundbreaking ideas can go unnoticed.

Central Penn College’s Marketing concentration, part of the Business Administration bachelor’s degree program, equips students with the tools to craft compelling campaigns that capture attention and inspire action. From digital advertising to social media strategy, students will learn how to connect with audiences through TV, radio, print, and online platforms like Facebook, Instagram, TikTok, and more.

In this program, you’ll gain hands-on experience in branding, copywriting, market research, media relations, and the psychology of consumer behavior. You’ll master the art of persuasion, learning how to create high-impact messaging and execute cost-effective strategies that generate real results.

A Marketing concentration opens doors to exciting careers in advertising, public relations, digital marketing, brand management, and beyond. Whether you aspire to be a marketing manager, social media strategist, sales representative, or communications specialist, this program prepares you to thrive in one of the most dynamic fields in business.

Every great idea deserves an audience. With a Marketing concentration in the Business Administration degree program, you’ll gain the skills to amplify brands, shape consumer decisions, and turn creativity into career success. Take the first step toward becoming the voice behind the next big thing!

Courses

Careers you can pursue

• Marketing Manager
• Digital Marketing Specialist
• Advertising Account Executive
• Market Research Analyst
• Public Relations Specialist
• Brand Manager
• Social Media Manager
• Event Coordinator
• Market Analyst
• Sales Representative

You will succeed if you are...

• Creativity
• Analytical Skills
• Communication Skills
• Adaptability
• Strategic Thinking
• Attention to Detail
• Consumer Insight
• Time Management
• Collaboration
• Resilience